"What is a CDP?" Everyone from day-to-day marketers to CMOs continue to ask this question as they research both customer data platforms and other technologies to determine what is the right mix of solutions for their martech stack to meet their unique business needs and use cases.

It's also a question our experts answer in our in-depth eBook, "What Is a CDP? And What Isn't a CDP? The Customer Data Platform, Explained."


Download your free copy of our eBook today to get a definition of a customer data platform and understand its core capabilities for marketers.

Specifically, our extensive "What Is a CDP?" eBook offers insight into:

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What is a CDP? And What Isn't a CDP?

  • Ways a customer data platform differs from other, seemingly similar technologies: from data warehouses to DMPs to campaign management tools
  • The value a CDP offers to marketers, including greater operational efficiency and first-party data activation across channels and lifecycle stages
  • The core capabilities of a pure-play customer data platform and what marketers look for during their CDP evaluation process

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