Last Call for Cookies: Navigating the Future of Marketing & Advertising

Tuesday, December 19th | 1 pm - 2 pm EST

The verdict is in on third-party cookies: they are a liability to consumer privacy. Whether they are discontinued next year or last another decade, companies can’t afford to wait to take action if they want to deliver on the transparency and trust that consumer’s demand.

First-party data is the holy grail for brands and publishers looking to deliver personalized, value-added experiences to customers while safeguarding their privacy at the same time. But scaling first-party data can be challenging. When used in conjunction with universal identifiers (UIDs), companies can tap into the broader data ecosystem to reach a wider audience, gain deeper insights, and deliver more targeted campaigns, while still respecting user privacy and consent.

Join our roundtable discussion on Tuesday, December 19, 2023 at 1:00pm ET, where industry experts from UPS, Advance Local, Lotame, Mindshare, The Trade Desk, and BlueConic will discuss the future state of marketing and advertising and the steps you can take to future-proof your business. You’ll learn:

  • Why first-party data is the lifeblood of current and future marketing and advertising strategies
  • How UIDs can serve as a vital link between various data platforms to enable more personalized marketing and advertising 
  • Practical insights on how companies are already using first-party data and UIDs to inform paid media strategies and ensure success in a post-cookie landscape

Register Now

Featured Speakers


Cory Munchbach, Moderator

Chief Executive Officer


Milin Shah
Director, UPS Digital Experience - MarTech & Data Enablement

Grant Whitmore

VP, Ad Technology and Programmatic Revenue
Advance Local

Natalie Kansteiner
  Director, Ecosystem & Data Partnerships
The Trade Desk

Shane McAndrew

Global Chief Data Strategy & Analytics Officer


Alexandra Theriault
Chief Growth Officer

Leo Carbonara

VP of Product