Business transformation is happening across the media and publishing industry: from a shift toward digital formats to the pursuit of more diverse revenue streams.
In any case, it is the growing trend away from third-party data to first-party data that is currently disrupting the media and publishing status quo and accelerating the need for real transformation. This macro trend is taking shape in a number of ways.
Download your free copy of our eBrief today to discover why this transformation is taking place, and to learn:
What effective business transformation in media & publishing entails
How to adopt a modern audience engagement model
How to drive growth from audience monetization
Fill out the form to download the eBrief and learn why first-party data is essential to business transformation in media & publishing.