WEBINAR

Unlocking Success in CDP Selection: 2024 RFP Trends

January 18, 2024
11am - 12pm EDT | 5pm-6pm CEST

Insights into what's top of mind for your peers embarking on their CDP journey 

As we step into the new year, the landscape of Customer Data Platforms (CDPs) continues to evolve rapidly. Are you prepared to make the most informed decisions when evaluating CDPs for your organization's needs?


BlueConic's CDP experts, Alex Sarson and William Quinones, Pre-Sales Consultants, will be joined by Sam Ngo, Director of Product Marketing to dive into the 2024 edition of the most pressing RFP trends in CDP evaluation. Drawing from a wealth of recent RFPs, they'll shed light on what’s top of mind for organizations embarking on their CDP journey.

Join us to explore the latest trends from a wide array of industries, geographic regions, and companies of various sizes. Tune into the panel discussion to discover:

  • The top five questions that should be on every RFP
  • Key considerations for a CDP data model based on your use case
  • If GenAI and Composable are shiny objects or here to stay

Don't miss this opportunity to stay ahead of the curve and gain valuable insights into the ever-changing world of CDP evaluation.

Featured Speakers

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Sam Ngo
Director of Product Marketing
BlueConic
 
Prior to joining BlueConic, she was a Researcher at Forrester covering the social intelligence space. She helped Fortune 500 clients put the right people, processes, and platforms in place to make use of the structured and unstructured data from social channels. Now, her focus is helping customers realize the potential in their first-party data. When she’s not knee-deep in translating the value of BlueConic, she’s trying to understand the science of baking.
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Alex Sarson
Pre-Sales Consultant
BlueConic

Based in the UK, Alex has spent over 10 years in Martech - working in services, onboarding and pre-sales teams with brands across EMEA across a range of industries helping them to achieve their goals and find the right solutions. Alex lives and breathes RFPs and is a great source of information for getting started with the RFP process in CDP selection.

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Will Quinones
Pre-Sales Consultant
BlueConic

Will is based in the US and has been with BlueConic for nearly 8 years now. Prior to becoming a Pre-Sales Engineer, he was in Customer Success. Will’s firsthand experience working with Blueconic customers and helping their use cases come to life coupled with his passion for data analytics makes for a unique pre-sales consultant with lots of value to add to our RFP conversations.