The Intelligence Advantage: How Financial Brands Are Turning First-Party Data Into Growth

Patrick Reynolds is Chief Marketing Officer at BlueConic. Prior to BlueConic, he led marketing for Mastercard’s Data and Services business unit. Patrick also has client-side experience as CMO of a publicly traded retailer and has held multiple leadership positions with leading international advertising agencies and has contributed articles on digital transformation to Forbes, TechCrunch, and VentureBeat among others, and spoken at CES, NAB, and SxSW.

Joe is a VP and principal analyst, serving B2C marketing professionals. He is a leading expert on the intersection of marketing and technology and his research focuses on exploring strategies for leveraging technology to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the MarTech ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Julia Fadzeyeva is a principal consultant for the Total Economic Impact™ practice at Forrester. In this role, she has worked with a number of technology clients to demonstrate and justify the business return on investment (ROI) and value of technology investments, based on the costs, benefits, flexibility, and risk associated with specific investments.